A simplified motion system.
Pop, Slide, & Scale.
A simple and flexible motion system offering endless possibilities.
CBS News Mnemonic/Logo ID
A new approach to the timeless CBS logo.
We deconstructed the icon into key elements —then animated it back together in engaging ways.
CBS Entertainment Mnemonic/Logo ID
CBS Sports Mnemonic/Logo ID
“They understood the customer journey that we were really trying to create. And how to actually make that work, not only from a design perspective, but from a strategic perspective.”
Mike Benson, President and CMO
Expressive, energetic, alive.
Endless variation and compositions.
